The University of Alabama, Department of Athletics

Student-Athlete Name, Image, and Likeness Compensation Policy

Unit:  Intercollegiate Athletics
Contact: Matthew Self
Title:  Deputy Athletics Director, Compliance and Support Services
Effective Date: 7/1/2021
Revision Date: 02/03/2022



This Policy is intended to provide guidance and structure to University of Alabama (UA) student-athletes seeking to earn compensation for the use of their name, image, or likeness while enrolled at UA. 


I.          Submission of Representation Agreements to UA

A student-athlete must disclose any Representation Agreement, which is defined as any agreement for the purpose of exploring or securing compensation on behalf of a student-athlete for use of the student-athlete’s name, image, or likeness.
A student-athlete may not secure representation for future professional athletic contract negotiations while they are participating in an intercollegiate sport at UA.

II.        Submission of Compensation Agreements to UA

A student-athlete shall promptly disclose to UA any Compensation Agreement.  A Compensation Agreement is any agreement providing anything of value (monetary or otherwise), and includes, but is not limited to, agreements for the use of the student-athlete's name, image, or likeness. A student-athlete is required to disclose Compensation Agreements to the designated UA Athletics Department staff member via the method designated by UA Athletics.  

III.       Limitations and Restrictions on Compensation

  1. A student-athlete may not enter into a Representation or Compensation Agreement that violates conditions set forth by Federal, State, NCAA, SEC, or UA rules, policies, laws, and regulations. Specifically, no student-athlete may enter into a Representation or Compensation Agreement that may be considered an impermissible inducement or a pay-for-play arrangement.
  2. A Representation or Compensation Agreement may not be conditioned on athletic performance or attendance at UA.
  3. A Representation or Compensation Agreement may be provided only by a third party not owned or exclusively operated by UA.
  4. Every Representation or Compensation Agreement must be approved by UA Compliance based on a consideration of whether, in UA’s reasonable and good faith judgment, the Agreement is consistent with the mission of UA. Such consideration would include, but not be limited to, the consideration of whether any portion of the Agreement does one or more of the following:
    1. Fails to comply with Federal, State, NCAA, SEC, or UA rules, policies, laws, and regulations;
    2. Conflicts with the terms of a current UA contract;
    3. Negatively impacts or reflects adversely on UA or its Athletics Department, including, but not limited to, bringing about public disrepute, contempt, embarrassment, scandal, ridicule, or otherwise negatively impacting the reputation or the moral or ethical standards of UA or its Athletics Department; or
    4. Involves any of the following: tobacco companies, alcoholic beverage companies, sellers or dispensaries of controlled substances, adult entertainment businesses, or businesses engaged in gambling activities.
  5. In its sole discretion, UA may prohibit a student-athlete from wearing or using any item of clothing, shoes, or other gear or equipment with the insignia of any entity while wearing athletic gear or uniforms licensed by UA or while otherwise competing in any athletic competition, official team activity, or UA-sponsored event.
  6. Compensation opportunities for a student-athlete’s name, image, or likeness should not conflict with academic activities, athletic competition, official team activities, or UA-sponsored events. 
  7. To avoid potential immigration issues, international student-athletes should not enter into a Compensation Agreement for use of their name, image, or likeness without first communicating with the Capstone International Center's Office of International Student and Scholar Services. 
  8. A student-athlete may not receive or enter into a contract to receive compensation for use of their name, image, or likeness in a way that also uses any registered or licensed UA marks, logos, verbiage, or designs (including all aspects of the UA uniform) without first obtaining UA's written permission to do so. If permission is granted, UA may be compensated for the use in a manner consistent with market rates or prior practice.
  9. The use of UA campus facilities and grounds, including Athletics Department facilities, is subject to UA policies and procedures, including the UA Facility and Grounds Use Policy, and may require payment of a use fee. 


A student-athlete who is suspected of violating this Policy may be referred to the UA Office of Student Conduct. 


This policy applies to all UA student-athletes. 

Intercollegiate Athletics

Approved by Greg Byrne, Director of Athletics, 02/03/2022